That’s the idea.” say Fred & Farid. BEST GREEN. Beyond that, the tagline captures the inimitable spirit of Longchamp. To put it bluntly, Mathilde is a delightful and appealing mess. ‘il Est Cinq Heures, Paris S'éveille’ Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. Best Green Film "Seasons of Aeon" της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film "The Atypical Life of Agnes Tassel" της Zo Fan. But she’s more mysterious and cosmopolitan than Mathilde. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. The film opens to «Il est cinq heures, Paris s’éveille…» («It’s 5 am, Paris awakens»), a famous song reinterpreted here by the artist Clara Luciani, who brings an elegant and fresh twist to the French classic. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s’éveille”). Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. She’s witty and independently hedonistic as well. about 1 year ago: submitted Various - Chevance (etc.) To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. No idea. By continuing to use our site, you accept our Privacy Policy. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition. Quand les marques du luxe casse leur tirelire pour nous proposer de superbes films , on est tout simplement fan. She’s witty and independently hedonistic as well. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. The duration of this track is 2:31 and was released on 1966. Il est cinq heures, Paris s'éveille Jacques Dutronc • Il est cinq heures. To launch the platform and Longchamp’s Spring/Summer 2021 fashion collection, the agency came up with an idea to create a modern music video for an iconic Parisian song. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. Click here to make your purchase online. It is a legend in Paris. 3:40 0:30. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. L’auteure, compositrice interprète française Clara Luciani interprète le titre iconique “Il est cinq heures, Paris s’éveille” comme une célébration de la relation Longchamp et Paris depuis 72 ans . Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. Baca Juga: Kompak, Supermodel Kate Moss Gandeng Anaknya di Peragaan Busana; Peragaan … He’s setting a high bar for the next Longchamp campaign we’ll produce. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Versions: #1 #2. Longchamp is deeply ingrained in French culture. It’s a symbol of understated elegance, quality, and innovation. Taking on the legendary "Il est 5 heures, Paris s’éveille" (It's Five O'Clock, Paris Awakes) by Jacques Dutronc for Longchamp, she shares her take on the ca TITLE OF AD: “Il est cinq heures, Paris s’éveille” A Short Film by Longchamp, CLIENT: Client: Longchamp CEO: Jean Cassegrain Managing Director/Artistic Director: Sophie Delafontaine CMO: Marie-Laure Dubuisson Visual Production Project Manager: Marie Coumes, AGENCY: Agency: FRED & FARID Paris, FRED & FARID Los Angeles Chief Creative Officers: Fred & Farid Managing Director: Séverine Autret Creative Director: Chelsea Steiger Copywyriter: Radouane Guissi, Hilary Smith Art Director: Radouane Guissi, Laura Beck Account Director: Olivia Abols Account Executive: Leslie Hatchwell Agency Producer: Damien Fournier Head of Legal Services: Veronique Hassid Business & Legal Affairs: Maud Whittle, PRODUCTION: Production: CANADA Director: Lope Serrano aka CANADA MD/EP CANADA: Oscar Romagosa Screenplay: Lope Serrano CANADA, Pablo Guirado DOP: Matias Boucard Producer CANADA: Diana C. Milesi Post Production: La Metropolitana. BEST BEAUTY / STYLING. Clara Luciani για την ταινία "Il est cinq heures, Paris s'éveille" Brand: Longchamp Paris. And that’s why this song touches every Parisian. 3. Balance ton quoi Angèle • Brol. Through Jacques Dutronc’s song Il est 5 heures Paris s’éveille (“It's 5 am, Paris awakens”), the brand wanted to return to its origins, with Clara Luciani’s deep tones. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.”. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. BEST GREEK FASHION FILM “Pandemia” by Yannis Biliris | “Athena Skates” by Elliott Gonzo | “Houhou” by Zoie Sgourou | Korres Series by Vassilis Kekatos | “Victorious” by Rafael Samaras . To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. Directed by Lope Serrano, the centerpiece of the film, which borders on a music video, is its soundtrack: a new version of the old favorite “Il est cinq heures, Paris séveille” (translation: It’s five o’clock, Paris is waking up), sung by French singer-songwriter Clara Luciani. It evokes not just Paris as a city, but Paris as an attitude. It’s a symbol of understated elegance, quality, and innovation. 2:55 0:30. Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism... Campaign Spotlight: SK-II Studio launches its debut film in partnership with... Campaign Spotlight: Sustainability Initiatives from Mercedes-Benz, Publicis Emil latest work, ‘The... Campaign Spotlight: McCann Colombia and Publimetro re-signify the pages of newspapers... Events: White Square International Advertising Festival announces the 2021 program. Firstly, “très paris” lays claim to Longchamp’s irrefutable cultural significance within Paris, and pays homage to its history as a brand that was founded in Paris 72 years ago. The song carries and inspires the story throughout. Artistic Director Sophie Delafontaine said: “I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. We use cookies to understand how you use our site and to improve your experience. It evokes not just Paris as a city, but Paris as an attitude. ... Il Est Cinq Heures, Paris S'éveille / Ma Petite Entreprise. The agency also considered the fact that “Paris” as a word has equity. With an 8 minute short film / music video inspired by the iconic 60s French track ‘Il est cinq heures, Paris s'éveille’ (a song by Dutronc, Lanzmann & Segalen). - Outremusique Pour Enfants 1974-1985. I found her early in the morning. Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new... People: gyro APAC announces new managing director, Rhys Taylor, Brand & Business: GoDaddy and AXN’s Project GO reveals mentors, scheduled to air first episode on November 19, Campaign Spotlight: In new film for Jose Cuervo, 1stAveMachine and Mekanism encourage people to “Date More Human”, Campaign Spotlight: Discover the shocking truth behind “free” prescription glasses, Campaign Spotlight: SK-II Studio launches its debut film in partnership with WPP agencies, directed by Palme D’Or winning Director Hirokazu Kore-eda. He’s setting a high bar for the next Longchamp campaign we’ll produce. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. Amber is subtly more sophisticated, gently snobby, sweetly perverse. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine…” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n’est plus qu’une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. Lope said, “Mathilde plays a local girl, witty, warm, spontaneous, talkative, charmingly impulsive, mindlessly selfish, more innocent than you imagine for such a mischievous glance, living life more in the fast wheels of the present than in the uncertain plans of the future and certainly than in the boring leftovers of the past. Amber is not strictly Mathilde’s reverse. The agency also considered the fact that “Paris” as a word has equity. The tagline will remain in French, even in non-French-speaking markets around the world. It describes a universal experience that connects us all.”, To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s'éveille.”. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. For example, a kitten in the film named “Blanche” is an allusion to the song verse: “Et la place Blanche a mauvaise mine...” When a moto driver reads a book titled “The Station And The Carcasse,” it illustrates the lyrics: “La gare n'est plus qu'une carcasse…” When a character says, “I have cold feet, ma belle,” it’s a nod to Dutronc’s: “La tour Eiffel a froid aux pieds…” So on and so forth. The team chose the famous hit “Il est cinq heures, Paris s'éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. It stands for elegance, quality, and taste – attributes that also define Longchamp. Celui Que J'Aime by France Gall Information. Learn how your comment data is processed. We are a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy delivering 1800 client solutions for 250 different brands in 30 industries and accumulating 900+ international awards and titles – including the AdAge 2020 Best Newcomer of the Year (Los Angeles) – and -  Best Integrated Campaign (New York). 3:09 0:30. With the characters dressed in fashion from Longchamp’s SS21 collection, a plot twist occurs when the two girls’ matching Longchamp handbags – a style called the “Roseau” – are mistakenly swapped in a club. Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. Eight minutes in length, it tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, “Paris s'éveille”). Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. And that’s why this song touches every Parisian. Pour cette fin d'année Longchamp fait l'événement avec l'agence FRED & FARID et dévoile 'très paris' sa nouvelle plateforme de marque globale portée par un film de 8 minutes inspiré par le titre iconique 'Il est cinq heures, Paris s'éveille' interprété ici par Clara Luciani. Longchamp is deeply ingrained in French culture. Created by the independent boutique network, FRED & FARID, the film is inspired by the iconic ’60s French track ‘Il est cinq heures, Paris s’éveille ’ (a song by Dutronc, Lanzmann & Segalen, in the voice of the French artist Clara Luciani), and tells the story of two girls who go on an adventure as Paris is waking up (or, as the song says, ‘Paris s’éveille’). Serrano brought along his longtime DP and editor partners to collaborate on the project. The tale of women and their and a set in Paris. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. Inspired by french cinema from the 60s, the narrative and tone of the film was meant to evoke a naive, light and fresh spirit. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. You can revoke cookies at anytime at the bottom of the page. The film is set to "Il est cinq heures, Paris s’éveille..." ("It's 5 am, Paris awakens"), a famous song by Jacques Dutronc** brought to life by the deep and sensual voice of the stunning Clara Luciani*, providing this lively and dynamic short film with the feel of a music video. ... Clara Luciani • Best Of - Morceaux d’amour. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. Faithful to her values, she has character, and cultivates her epicurean side without taking herself seriously.”. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. Best Documentary "The Weavers" του Δημήτρη Κουτσιαμπασάκου . The meaning behind this phrase is multi-tiered and multi-faceted. The tagline will remain in French, even in non-French-speaking markets around the world. The Daughter of Father Christmas. BEST DOCUMENTARY. FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. Winner: Clara Luciani for “Il est cinq heures, Paris s’éveille” Brand: Longchamp Paris. Babak Radboy for “Marnifesto” Brand: Marni. Beyond that, the tagline captures the inimitable spirit of Longchamp. It is a legend in Paris. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? Clara Luciani για την ταινία «Il est cinq heures, Paris s'éveille» Brand: Longchamp Paris. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. about 1 year ago: submitted Youn Sun Nah - Immersion. The production team keeps things exciting with beautiful shots of Paris and smart editing, weaving in surprising moments of light-hearted cinematic surrealism. Also performed by: Clara Luciani; Song: La fille du Père Noël 5 translations; Translations: English #1, #2, German, Serbian, Spanish English translation English. Winner : The Weavers By Dimitris Koutsiabasakos. Amber is subtly more sophisticated, gently snobby, sweetly perverse. A song as important to Paris as Longchamp the brand. The team chose the famous hit “Il est cinq heures, Paris s’éveille”, (translation: It’s five o’clock, Paris is waking up”) by living pop legend Dutronc. She embodies somehow the spirit of a pioneering older sister: demanding at the beginning but sympathetic at the end.”. We use cookies on our website. Is it branding as entertainment, or entertainmentment as branding? Although born in the Bouches-du-Rhône, the 28-year-old singer explains that she spent “19 years in gestation before being born in Paris! It stands for elegance, quality, and taste – attributes that also define Longchamp. All naked in my big shoes. Agency co-founders Fred & Farid said: “If you’ve never seen Paris waking up after a night out on the town, then you’ve never seen Paris. Experts in luxury and digital, and natively Parisian, FRED & FARID group came to the table with a deep understanding of the importance and iconicity of Longchamp within Paris and France, and the insight that every French person has, at one point in their life, owned a Longchamp bag. A modern short film / music video for an iconic Parisian song, performed by French singer-songwriter Clara Luciani, and directed by Lope Serrano (aka CANADA). FRED & FARID Los Angeles’ creative director Chelsea Steiger: “Lope is one of the most visionary and passionate directors we’ve ever worked with in the agency. I don't need to spell it out . Serrano brought along his longtime DP and editor partners to collaborate on the project. It’s a bold decision that evokes the very attitude it calls forth. Placed in front of the fireplace, No need to draw a picture of you. BEST ARTISTIC DIRECTION. This helps us provide a more valuable and tailored experience for you and others. Best Documentary «The Weavers» του Δημήτρη Κουτσιαμπασάκου. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. With FRED & FARID Los Angeles leading strategy and creative, and FRED & FARID Paris leading account management, the team conceptualized with an entirely new global brand platform and tagline titled: “très paris” [very paris]. This site uses Akismet to reduce spam. The Spring/Summer 2021 Roseau collection is currently available at Longchamp stores in The Gardens, Pavilion KL and Suria KLCC. To put it bluntly, Mathilde is a delightful and appealing mess. The song carries and inspires the story throughout. A A. Balztanz | Exhale | Le Mythe Dior | Il est cinq heure, Paris, s’ éveille | Eyes Say More Than Words. It’s a bold decision that evokes the very attitude it calls forth. Music: ‘Il est cinq heures, Paris s’éveille’ by Jacques Dutronc, interpreted by Clara Luciani. After considering relationships with a number of New York fashion shops, the brand selected FRED & FARID Los Angeles (AdAge Newcomer Agency of the Year) to become their Agency of Record. A song as important to Paris as Longchamp the brand. Clara Luciani is the latest young French singer to be the envy of the world. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. Sometimes you’re hearing the lyrics, other times you’re seeing the lyrics. 27. This includes personalizing content and advertising. Winner: Dalia Colli & Francesco Pegoretti for “Le Mythe Dior” Brand: Dior. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. 2. A fitting soundtrack is provided by the enchanting vocals of singer-songwriter Clara Luciani, who reinterprets a cult-favorite French song from 1968 originally sung by Jacques Dutronc. BEST DIRECTOR. The team chose the famous hit 'Il est cinq heures, Paris s'éveille' - 'It’s five o’clock, Paris is waking up' - by living pop legend Dutronc. placed in front of the fireplace. All inspired by the iconic 60s track ‘Il est cinq heures, Paris s'éveille’ by DUTRONC sang by Clara Luciani for the occasion. But she’s more mysterious and cosmopolitan than Mathilde. “The end of the film leaves viewers wondering: Is it a short film or a new kind of music video? submitted Clara Luciani - Sainte-Victoire. This song is track #7 in France Gall by France Gall, which has a total of 12 tracks. Clara Luciani για την ταινία «Il est cinq heures, Paris s’éveille» Brand: Longchamp Paris. This is why she brings her beloved kitten Blanche with her all night long. Directed by the genius Lope Serrano from the directing duo CANADA – renowned and awarded for their commercial spots, short films, and music videos (See Crème Caramel on Nowness). A A. Santa's daughter. I found her in the morning, All naked in my big shoes. Filled with more hidden layers, and smartly crafted references to the track, the film’s locations, scenes, and characters are poetic interpretations of Dutronc’s lyrics. No idea. Le titre musical a aussi droit à sa propre vidéo d’une minute, dont le rythme enjoué se prêtera on l’imagine à des déclinaisons en ligne ou TV. LONGCHAMP Très Paris | SS21 campaign | Trailer, Subscribe to access more of adobo Magazine Online. Is it branding as entertainment, or entertainmentment as branding? You can also contact the store directly to arrange for home delivery. Managing Director/Artistic Director: Sophie Delafontaine, Visual Production Project Manager: Marie Coumes, Art Director: Radouane Guissi, Laura Beck, Screenplay: Lope Serrano CANADA, Pablo Guirado, Production Coordinator Film: Julia Mongin, VFX Post Producer: Stéphanie Pedelacq, Johan Luce-Antoinette, Mix: Jean Philippe Borgeot, Jean Luc Verschelde. The producer Oscar Romagosa and his team from CANADA are absolute rockstars, too.”. The meaning behind this phrase is multi-tiered and multi-faceted. That’s the idea.” say Fred & Farid. The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. To give it a fresh feel, Longchamp and the agency chose the voice of the french artist Clara Luciani to sing a new rendition of “Il est cinq heures, Paris s’éveille.” The song ended up inspiring not just a music video, but a hybrid of a music video + narrative short film. He even drew a series of custom movie posters and illustrations that appear in the film and movie trailer – the latter of which borrows influences from the 1960s French New Wave film movement. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Artistic Director Sophie Delafontaine said: "I had in mind a spontaneous, mobile, fluid woman, she rushes into life with independence and freedom. The film stars British actress and model, Amber Anderson, and one of France’s most promising up-and-coming actresses, Mathilde Ollivier. This is why she brings her beloved kitten Blanche with her all night long. Film ini berlatarkan "Il est cinq heures, Paris s'éveille ..." ("It's 5 am, Paris awakens"), sebuah lagu terkenal dari Jacques Dutronc yang dihidupkan oleh suara dalam dan sensual dari yang menakjubkan Clara Luciani, ia menyajikan film pendek yang hidup dan dinamis ini dengan nuansa video musik. To leave a tagline in French, for Americans and Chinese, is very “très paris.” It’s just the sort of thing a Longchamp girl would do. Best Green Film «Seasons of Aeon» της Kassandra Lim (ανεξάρτητη παραγωγή) Best Student Film «The Atypical Life of Agnes Tassel» της Zo Fan.
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